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The new Business-KPI:
Return on Experience (ROX)

What you need to know to become a ROXstar!

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Return on Experience (ROX) is increasingly becoming the benchmark for your business success, as it makes one of the most important drivers of revenue and customer loyalty measurable and analyzable. The premise: Only satisfied customers are also lucrative for your company. And only lucrative customers attract further lucrative customers.

The infographic provides an overview:

  • What characterizes customer satisfaction?
  • What factors influence the customer experience?
  • How do the customer and company perspectives differ?
  • And how can the ROX be consistently increased?